Admission Officer - Rabat

Urgent

About Us

SIST Rabat (Superior Institutions of Science and Technology Rabat) is a Ministry-Authorized private higher education institution and the Exclusive Associate College of Cardiff Metropolitan University in Morocco.

We are part of the British Education Group (BEG), the exclusive provider of British Higher Education in Morocco. Our network includes SIST (Cardiff Met Associate College), IIEM (in partnership with Coventry University), British Academy School Marrakech, and British Language Center, with campuses in Tangier, Rabat, Casablanca, Bouskoura, Marrakech and Agadir.

For over 25 years, we have delivered a genuine British academic experience and supported the development of thousands of students across Morocco.

Job description

We are looking for an energetic, motivated, and field-oriented Admissions and Recruitment Officer to join our team in Rabat. This role is ideal for someone who thrives on meeting new people, being out in the field, and directly contributing to the growth of a reputable academic institution.

The majority of this role involves terrain work that closely resembles a sales position. You will be proactively hunting for leads, building relationships, and closing enrolments. You will gather leads throughout the year, build visibility and connections, and prepare strategically for admission periods. The data and exposure you generate will drive student registrations during enrolment phases. You will also be responsible for increasing student retention through creative outreach and community engagement, all while working in a collaborative and friendly workplace.

Key Responsibilities

1. Recruitment and Outreach Efforts (Fieldwork & Lead Generation)

• Spend 60% of your time on the ground: visiting schools, embassies, companies, and student agencies to build meaningful B2B/B2C relationships and generate high-quality enrolment leads.
• Focus on quality data gathering during outreach: collect, document, and analyse key insights to identify trends, refine targeting, and support data-driven admissions strategies.
• Implement systematic data collection during all field activities to ensure consistency and actionable insights.
• Build and maintain a qualified lead database to be used for follow-ups and highly targeted admissions campaigns.
• Conduct engaging presentations to prospective students, parents, and institutional partners during visits and events.
• Build sustained exposure through year-round networking, PR initiatives, and field activities to boost visibility and ensure strong registration results.
• Use collected data and field-generated leads to strategically prepare for admissions campaigns and maximize student enrolment during key periods.

2. Recruitment Strategy & Lead Nurturing

• Design and execute termly recruitment plans (approved by line manager) to boost visibility and enrollment.
• Run telemarketing campaigns, email outreach, and client follow-ups to nurture leads.
• Manage inquiries and ensure a seamless customer journey from admission to post-enrollment.

3. Student Life & Community Engagement

• Organize weekly/biweekly student activities (events, trips, workshops) in collaboration with student representatives to boost retention and word-of-mouth.
• Oversee student committees, newsletters, and internal marketing initiatives to foster a vibrant campus culture.
• Work closely with student bodies to design activities aligned with their interests.

4. Operational Excellence, Mutualisation & Reporting

• Primary KPI: Achieve enrollment targets; Secondary KPI: Improve student retention rate.
• Submit monthly and weekly performance reports, track KPIs, and refine strategies based on feedback.
• Prepare student files, update databases, and assist with basic financial tasks (invoices, payments).
• Mutualisation of tasks: This role is not limited to SIST Rabat only. You will also support Rabat BLC (British Language Center) responsibilities, including admissions, recruitment, and student coordination tasks for BLC.

Title: Admissions and Recruitment Officer

Location: Rabat, Morocco (On-site)

Contract Type: Full-Time, Permanent Contract (CDI) (after 3-month probation, renewable once)

Schedule: Monday-Friday (9:00-17:30 with 30 min break) + Saturday (09:00-13:00)

Salary: 4500MAD - 6000MAD net/month (based on profile and experience)

Start Date: As soon as possible

Why Join Us?

• Grow With Us: Long-term career development in a supportive, innovative environment.
• Impactful Work: Drive enrolment and student satisfaction in a globally recognized institution.
• Collaborative Culture: Thrive in a friendly, safe workplace that values accountability and teamwork.
• Long-Term Stability: We offer a CDI from day one with a 3-month probation, renewable once; providing the career security that many talented professionals are seeking.

Candidate Profile

Education & Experience:

• Bac+2 or Bac+3 in a relevant field (Marketing, Business, Communications, etc.)
• Fresh Graduates Friendly: 0 months to 2 years of experience, including internships, in a similar role.

Languages:

• Fluency in English, French, and Arabic is mandatory

Tech Skills:

• Comfortable using computer tools (Excel, Word, PowerPoint, and similar, CRM systems)
• Ability to manage data with great care, precision, and confidentiality, ensuring it is 100% accurate by being extremely attentive to detail.
• Ability to create reports and presentations.

Sales-Oriented Attitude:

• You are physically active, comfortable with frequent local travel, and enjoy the sales aspect of recruitment. You have a strong willingness to engage directly with the public and represent SIST and the British Education Group professionally.

Soft Skills & Attributes

• Self-Motivated & Autonomous: You take initiative, thrive in fieldwork, and stay focused on goals.
• Results-Driven: You’re objective-oriented and committed to driving enrolment and retention through creative, data-informed strategies.
• Advisor & Negotiator: You communicate with clarity and confidence, build trust, and maintain strong relationships with partners, students, and families.
• Empathetic & Engaging: You understand what students want and help design experiences that enhance their satisfaction and sense of belonging.
• Naturally Curious & Adaptable: You’re always learning, bringing fresh ideas, and adapting quickly in fast-paced, changing environments.
• Data-Savvy Strategist: You know how to turn terrain work and market research into actionable insights that lead to enrolments.
• Creative Problem-Solver: You spot what’s not working and improve it, with innovative thinking and a process-focused mindset.
• Team Player: You collaborate seamlessly but also shine when working independently.
• Presentable & Professional: You consistently represent the institution with poise, confidence, and a polished image.
• Resilient Under Pressure: You remain composed, focused, and effective, even when the heat is on.

Job Type: Full-time

Application Instructions

Interested candidates should send their CV and a brief cover letter outlining their interest and qualifications to [email protected].

Only shortlisted candidates will be contacted.

Ability to commute/relocate:

• Rabat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Kindly share your motivations for applying for this position and explain why you believe you are a strong candidate.

Language:

• English (Required)
• Arabic (Required)
• French (Preferred)

Willingness to travel:

• 50% (Required)