Adobe target & campaign specialist - Rabat

The Specialist, Digital Targeting & Personalization is responsible for executing targeted web experiences on bell.ca using Adobe Target and supporting integrations with Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP). This role focuses primarily on hands-on configuration, testing, and deployment of personalized experiences, with some contribution to personalization strategy and optimization.
Key ResponsibilitiesExecute targeting and personalization activities in Adobe Target (audiences, offers).Manage incoming marketing requests and convert them into actionable targeting setups.Collaborate with web integrators to deliver targeted components and content.Use RTCDP segments and profile attributes for audience targeting.Perform end-to-end QA, including audience validation and experience rendering.Maintain documentation for activities, requirements, and workflows.Provide light strategic guidance on personalization opportunities (~20%).Required QualificationsHands-on experience with Adobe Target.Familiarity with Adobe Experience Platform and RTCDP audiences.Understanding of web fundamentals: HTML/CSS basics, parameters, data layers, and JavaScript concepts.Experience working with web developers or integrators.Strong communication and requirementgathering skills.Ability to prioritize multiple requests in a fast-paced environment.Preferred QualificationsExperience with Adobe Analytics or Adobe Tags.Exposure to digital personalization or experimentation strategies.Bilingual (English/French).